Denmark's oldest tobacco factory has got a new future with Swedish Match AB.

House of Oliver Twist A/S is Denmark’s oldest tobacco factory, and at the same time, the company is the world’s biggest exporter of twisted chewing tobacco bits. House of Oliver Twist develops, produces and sells exclusive chewing tobacco bits under the name Oliver Twist®.

From 1974 to 2018 Oliver Twist was family-owned. Today the company is owned by Swedish Match AB. Swedish Match is a global company with well known brands as Göteborgs Rapé, Genral and ZYN. The company has production in 7 countries and works predominantly with smokeless tobacco and nicotine products.

Lars Dahlgren, CEO of Swedish Match, said regarding the sale, “Oliver Twist is a good complement to our smokeless portfolio and will provide increased depth to our chewing tobacco offerings, especially in Europe.”

Business concept

Oliver Twist chewing tobacco bits are a stimulant for adult consumers to help them meet their need for nicotine without the harmful effects of smoking.

Mission

Our mission is to sell, develop and produce smokeless tobacco which can be enjoyed by all adult users of products containing nicotine. We want to sell our products based on a sense of responsibility for our employees, owners, business partners and the international community.

Vision

Our vision is to ensure that all smokers know of the existence of OLIVER TWIST®. Oliver Twist must be the strongest brand in its category on the markets where House of Oliver Twist A/S actively participates.

1805

More than 200 years history

There are only about 160 companies in Denmark whose history goes back more than two hundred years. House of Oliver Twist A/S is one of them. The company’s origins are traceable to 1805 when tobacco manufacturer Peter Abraham Bock advertised his tobacco-twisting factory in the newspaper. House of Oliver Twist has changed owners over time. Today the company is owned by Swedish Match AB.

Timeline
1805
1805-1877
1916-1975
1980-1992
2002-2021

1805

Peter Abraham Bock inserts an ad in the Danish daily Kiøbenhavnske Tidender for his tobacco spinning works when he takes it over, following the death of this father. This is the official year of the founding of A/S Hermann Krüger’s Eftf. – House of Oliver Twist A/S.

1810

Bock dies of ague in November. Tobacco spinner Hans Henrich Groth is granted a trade license in July and buys the company the same year.

1828

The ownership of the company is transferred to Nicolai Frederik Bonnesen, who has worked for Groth since he was 13. The Tobacco Spinners’ Guild grants him a trade license as a tobacco spinner.

1873

Nicolai Jacob Bonnesen carries on the business of running the factory.

1877

Johannes Christian Hansen joins the company as co-owner.

1916

The company Hermann Krüger (N.F. Bonnesens Eftf.) is transformed into a joint-stock company with Erik Peter Stokkebye as CEO. He is already the CEO of a tobacco factory in Odense.

1927

Stokkebye and Krüger move into A. Jensens Damp Tobak- og Cigarfabrik, Overgade 20 in Odense. The production in Copenhagen ceases.

1968

The British Gallaher group acquires Stokkebye in order to gain a foothold in the Danish pipe and tobacco market. Peter Stokkebye continues as CEO. The tobacco spinning mill survives.

1974

The Gallaher group ceases its production of pipe and chewing tobacco in Denmark. The department for chewing tobacco is sold to some of the senior managers of Stokkebye. The managers Børge Drest Nielsen and Erling Thobo-Carlsen become the owners of Hermann Krüger’s Eftf. ApS with non-smoke tobacco of the brand Oliver Twist as its speciality.

1975

The company’s share of chewing tobacco in Denmark amounts to 13%.

1980

The company is transformed into a joint stock company with a share capital of DKK 300,000. The company moves to new and larger premises on Børstenbindervej, also in Odense.

1987

The company hires the son Michael Drest Nielsen as its food technician.

1988

House of Oliver Twist A/S now produces approximately 35% of all chewing tobacco made in Denmark.

1991

Børge Drest Nielsen becomes the sole owner.

1992

The name House of Oliver Twist A/S is registered as the name used in the day-to-day business. However, Hermann Krüger’s Eftf. A/S still exists as a registered name in the Danish company register.

2002

Børge Drest Nielsen becomes chairman of the board, and his son Michael Drest Nielsen assumes the position of CEO.

Børge Drest Nielsen and Michael Drest Nielsen

 

2005

Oliver Twist celebrates its 200th anniversary.

2007

A sales force is established in Denmark.

2009

Peer Dyhr assumes the position of CEO, and Michael Drest Nielsen continues as a member of the management.

2013

A sales force is established in Sweden.

2016

Today, House of Oliver Twist is the world leader in the area of spun smoke-less tobacco.

2017

Børge Drest Nielsen resigns from the board.

2018

Swedish Match AB acquires House of Oliver Twist A/S.

Tradition and core values

The new cooperation with Swedish Match gives us strength and strong faith in the future.

It is the obligation to continue the House of Oliver Twist activities so that both employees, customers, and authorities are satisfied. Thus, we continuously work to maintain and further develop Oliver Twist as a speciality and a niche product within the smokeless tobacco category; this requires a continued good work environment, dedicated employees and a healthy economy.

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