Denmark's oldest tobacco factory has got a new future with Swedish Match AB.

House of Oliver Twist A/S is Denmark’s oldest tobacco factory and at the same time it is the world’s biggest exporter of twisted tobacco bits. We develop, produce and sell exclusive tobacco bits under the name Oliver Twist®.

Since 1974, the company has been family owned, but in April 2018 it was sold to Swedish Match AB. Swedish Match is a global company with strong local brand names. They have production in 7 countries and work predominantly with smokeless tobacco products.

Lars Dahlgren, CEO of Swedish Match, said regarding the sale, “Oliver Twist is a good complement to our smokeless portfolio and will provide increased depth to our chewing tobacco offerings, especially in Europe.”

Business concept

Oliver Twist tobacco bits are a stimulant for adult consumers to help them meet their need for nicotine without the harmful effects of smoking.

Mission

To sell, develop and produce smokeless tobacco which can be enjoyed by all adult users of products containing nicotine. To sell our products based on a sense of responsibility for our employees, owners, business partners and the international community.

Vision

Our vision is to ensure that all smokers know of the existence of OLIVER TWIST®. Oliver Twist must be the strongest brand in its category on the markets in which House of Oliver Twist A/S actively participates.

1805

More than 200 years history

There are only about 160 companies in Denmark whose history goes back more than two hundred years. We are one of them. The company’s origins are traceable to 1805, when tobacco manufacturer Peter Abraham Bock advertised his tobacco-twisting factory in the newspaper. House of Oliver Twist A/S has changed owners over time and is now a family-owned business. The company was founded in Copenhagen, where it remained until 1927, when its owners from Funen moved the production process to Odense.

Timeline
1805
1805-1877
1916-1975
1980-1992
2002-2018

1805

Peter Abraham Bock inserts an ad in the Danish daily Kiøbenhavnske Tidender for his tobacco spinning works when he takes it over, following the death of this father. This is the official year of the founding of A/S Hermann Krüger’s Eftf. – House of Oliver Twist A/S.

1810

Bock dies of ague in November. Tobacco spinner Hans Henrich Groth is granted a trade license in July and buys the company the same year.

1828

The ownership of the company is transferred to Nicolai Frederik Bonnesen, who has worked for Groth since he was 13. The Tobacco Spinners’ Guild grants him a trade license as a tobacco spinner.

1873

Nicolai Jacob Bonnesen carries on the business of running the factory.

1877

Johannes Christian Hansen joins the company as co-owner.

1916

The company Hermann Krüger (N.F. Bonnesens Eftf.) is transformed into a joint-stock company with Erik Peter Stokkebye as CEO. He is already the CEO of a tobacco factory in Odense.

1927

Stokkebye and Krüger move into A. Jensens Damp Tobak- og Cigarfabrik, Overgade 20 in Odense. The production in Copenhagen ceases.

1968

The British Gallaher group acquires Stokkebye in order to gain a foothold in the Danish pipe and tobacco market. Peter Stokkebye continues as CEO. The tobacco spinning mill survives.

1974

The Gallaher group ceases its production of pipe and chewing tobacco in Denmark. The department for chewing tobacco is sold to some of the senior managers of Stokkebye. The managers Børge Drest Nielsen and Erling Thobo-Carlsen become the owners of Hermann Krüger’s Eftf. ApS with non-smoke tobacco of the brand Oliver Twist as its speciality.

1975

The company’s share of chewing tobacco in Denmark amounts to 13%.

1980

The company is transformed into a joint stock company with a share capital of DKK 300,000. The company moves to new and larger premises on Børstenbindervej, also in Odense.

1987

The company hires the son Michael Drest Nielsen as its food technician.

1988

House of Oliver Twist A/S now produces approximately 35% of all chewing tobacco made in Denmark.

1991

Børge Drest Nielsen becomes the sole owner.

1992

The name House of Oliver Twist A/S is registered as the name used in the day-to-day business. However, Hermann Krüger’s Eftf. A/S still exists as a registered name in the Danish company register.

2002

Børge Drest Nielsen becomes chairman of the board, and his son Michael Drest Nielsen assumes the position of CEO.

Børge Drest Nielsen and Michael Drest Nielsen

 

2005

Oliver Twist celebrates its 200th anniversary.

2007

A sales force is established in Denmark.

2009

Peer Dyhr assumes the position of CEO, and Michael Drest Nielsen continues as a member of the management.

2013

A sales force is established in Sweden.

2016

Today, House of Oliver Twist is the world leader in the area of spun smoke-less tobacco.

2017

Børge Drest Nielsen resigns from the board.

2018

Swedish Match AB acquires House of Oliver Twist A/S.

Tradition and core values

The sale to Swedish Match gives us strength and strong faith in the future.

It is the obligation to continue activities of the House of Oliver Twist, so that both employees, customers and authorities are satisfied. Thus, we continuously work to maintain and further develop the products of Oliver Twist as a speciality and a niche product within the smokeless tobacco category.

We strive to develop our production and our products. This requires a continued good work environment, dedicated employees and a healthy economy.

It can be summarised as follows: we must be the best for what we are good at.

Smokeless is better.
— Man 30 years
I am a great fan of the Oliver Twist range of tobacco bits. Nice to see an old traditional product still being produced and it is improving on its quality and range of flavors.
— Man 45 years
I am a delivery driver and I can not smoke when i am driving. Oliver Twist gives me the nicotine I sometimes need when I am working. It is good value and not so bad for your health as smoking. I always have a packet with me.
— Man 53 years
Excellent product with wonderful taste!
— Man 68 years
Neat product which is very discrete. Can be used in places where you wouldn't be allowed to smoke or vape. Very small packaging. No burning, no smell. No need to spit
— Man 55 years
I initially began using it because it is discrete, my work sometimes takes me indoors or I have to be around flammable materials, so cigarettes weren't always an option. Over time I have grown to really enjoy the taste and actually prefer it. It has the added benefit of being much cheaper and healthier than smoking.
— Man 20 years
Cheaper then smoking. Stops you wanting to smoke and plenty of different flavours which all taste great.
— Man 47 years
Oliver Twist was love at first sight.
— Man 34 years
Oliver Twist helps me smoke less.
— Man 18 years
I use Oliver Twist at home, at work, traveling, outside, inside, always and everywhere.
— Man 53 years
I use Oliver Twist tobacco bits every day as they completely replace my need for cigarettes. I have used them for 10 months.
— Woman 67 years
I use Oliver Twist everywhere and I’m so happy to finally get rid of products with artificial nicotine such as nicotine gum.
— Man 36 years
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