House of Oliver Twist A/S is Denmark’s oldest independent tobacco factory and also the world’s biggest exporter of twisted tobacco bits. We exclusively develop, produce and sell tobacco bits under the name Oliver Twist®.
The company has been owned by the same family since 1974, which gives us a unique strength and dedication when it comes to keeping our consumers happy.
Oliver Twist tobacco bits are a stimulant for adult consumers to help them meet their need for nicotine without the harmful effects of smoking.
To sell, develop and produce smokeless tobacco which can be enjoyed by all adult users of products containing nicotine. To sell our products based on a sense of responsibility for our employees, owners, business partners and the international community.
Our vision is to ensure that all smokers know of the existence of OLIVER TWIST®. Oliver Twist must be the strongest brand in its category on the markets in which House of Oliver Twist A/S actively participates.
There are only about 160 companies in Denmark whose history goes back more than two hundred years. We are one of them. The company’s origins are traceable to 1805, when tobacco manufacturer Peter Abraham Bock advertised his tobacco-twisting factory in the newspaper. House of Oliver Twist A/S has changed owners over time and is now a family-owned business. The company was founded in Copenhagen, where it remained until 1927, when its owners from Funen moved the production process to Odense.
Peter Abraham Bock inserts an ad in the Danish daily Kiøbenhavnske Tidender for his tobacco spinning works when he takes it over, following the death of this father. This is the official year of the founding of A/S Hermann Krüger’s Eftf. – House of Oliver Twist A/S.
Bock dies of ague in November. Tobacco spinner Hans Henrich Groth is granted a trade license in July and buys the company the same year.
The ownership of the company is transferred to Nicolai Frederik Bonnesen, who has worked for Groth since he was 13. The Tobacco Spinners’ Guild grants him a trade license as a tobacco spinner.
Nicolai Jacob Bonnesen carries on the business of running the factory.
Johannes Christian Hansen joins the company as co-owner.
The company Hermann Krüger (N.F. Bonnesens Eftf.) is transformed into a joint-stock company with Erik Peter Stokkebye as CEO. He is already the CEO of a tobacco factory in Odense.
Stokkebye and Krüger move into A. Jensens Damp Tobak- og Cigarfabrik, Overgade 20 in Odense. The production in Copenhagen ceases.
The British Gallaher group acquires Stokkebye in order to gain a foothold in the Danish pipe and tobacco market. Peter Stokkebye continues as CEO. The tobacco spinning mill survives.
The Gallaher group ceases its production of pipe and chewing tobacco in Denmark. The department for chewing tobacco is sold to some of the senior managers of Stokkebye. The managers Børge Drest Nielsen and Erling Thobo-Carlsen become the owners of Hermann Krüger’s Eftf. ApS with non-smoke tobacco of the brand Oliver Twist as its speciality.
The company’s share of chewing tobacco in Denmark amounts to 13%.
The company is transformed into a joint stock company with a share capital of DKK 300,000. The company moves to new and larger premises on Børstenbindervej, also in Odense.
The company hires the son Michael Drest Nielsen as its food technician.
House of Oliver Twist A/S now produces approximately 35% of all chewing tobacco made in Denmark.
Børge Drest Nielsen becomes the sole owner.
The name House of Oliver Twist A/S is registered as the name used in the day-to-day business. However, Hermann Krüger’s Eftf. A/S still exists as a registered name in the Danish company register.
Børge Drest Nielsen becomes chairman of the board, and his son Michael Drest Nielsen assumes the position of CEO.
Oliver Twist celebrates its 200th anniversary.
A sales force is established in Denmark.
Peer Dyhr assumes the position of CEO, and Michael Drest Nielsen continues as a member of the management.
A sales force is established in Sweden.
Today, House of Oliver Twist is the world leader in the area of spun smoke-less tobacco.
Børge Drest Nielsen resigns from the board.
House of Oliver Twist A/S has been in the possession of the Drest Nielsen family since 1974. Michael Drest Nielsen is now the sole owner of the company.
It is a strength and an obligation to carry on House of Oliver Twist in a way that ensures that employees, consumers and authorities are satisfied.
We believe in the value of maintaining and further developing the Oliver Twist products as a speciality and a niche product in the field of smokeless tobacco.
We will continue to develop our production and products in consideration of these requirements. To observe this goal, we must preserve a good occupational environment, retain committed employees and a sound economy.
In brief … we must be the best at what we are good at.