From a family-owned company to part of a global community.

House of Oliver Twist is today part of Philip Morris International, with a clear focus on the future.

It is our responsibility to carry forward House of Oliver Twist in a way that ensures the satisfaction of employees, consumers, and regulatory authorities. We therefore work continuously to maintain and further strengthen Oliver Twist products as a speciality and niche offering within the category of smokeless tobacco.

Our objective is to develop both our production processes and our products. This requires a continued strong working environment, dedicated employees, and a healthy economy.

In short: we must remain the best at what we do best.

Business concept

Oliver Twist chewing tobacco bits are a stimulant for adult consumers to help them meet their need for nicotine without the harmful effects of smoking.

Mission

Our mission is to sell, develop and produce smokeless tobacco which can be enjoyed by all adult users of products containing nicotine. We want to sell our products based on a sense of responsibility for our employees, owners, business partners and the international community.

Vision

Our vision is to ensure that all smokers know of the existence of OLIVER TWIST®. Oliver Twist must be the strongest brand in its category on the markets where House of Oliver Twist A/S actively participates.

1805

More than 200 years history

There are only about 160 companies in Denmark whose history goes back more than two hundred years. House of Oliver Twist A/S is one of them. The company’s origins are traceable to 1805 when tobacco manufacturer Peter Abraham Bock advertised his tobacco-twisting factory in the newspaper. House of Oliver Twist has changed owners over time. Today the company is owned by Swedish Match AB.

Timeline
1805
1805-1877
1916-1975
1980-1992
2002-2025

1805

Peter Abraham Bock inserts an ad in the Danish daily Kiøbenhavnske Tidender for his tobacco spinning works when he takes it over, following the death of this father. This is the official year of the founding of A/S Hermann Krüger’s Eftf. – House of Oliver Twist A/S.

1810

Bock dies of ague in November. Tobacco spinner Hans Henrich Groth is granted a trade license in July and buys the company the same year.

1828

The ownership of the company is transferred to Nicolai Frederik Bonnesen, who has worked for Groth since he was 13. The Tobacco Spinners’ Guild grants him a trade license as a tobacco spinner.

1873

Nicolai Jacob Bonnesen carries on the business of running the factory.

1877

Johannes Christian Hansen joins the company as co-owner.

1916

The company Hermann Krüger (N.F. Bonnesens Eftf.) is transformed into a joint-stock company with Erik Peter Stokkebye as CEO. He is already the CEO of a tobacco factory in Odense.

1927

Stokkebye and Krüger move into A. Jensens Damp Tobak- og Cigarfabrik, Overgade 20 in Odense. The production in Copenhagen ceases.

1968

The British Gallaher group acquires Stokkebye in order to gain a foothold in the Danish pipe and tobacco market. Peter Stokkebye continues as CEO. The tobacco spinning mill survives.

1974

The Gallaher group ceases its production of pipe and chewing tobacco in Denmark. The department for chewing tobacco is sold to some of the senior managers of Stokkebye. The managers Børge Drest Nielsen and Erling Thobo-Carlsen become the owners of Hermann Krüger’s Eftf. ApS with non-smoke tobacco of the brand Oliver Twist as its speciality.

1975

The company’s share of chewing tobacco in Denmark amounts to 13%.

1980

The company is transformed into a joint stock company with a share capital of DKK 300,000. The company moves to new and larger premises on Børstenbindervej, also in Odense.

1987

The company hires the son Michael Drest Nielsen as its food technician.

1988

House of Oliver Twist A/S now produces approximately 35% of all chewing tobacco made in Denmark.

1991

Børge Drest Nielsen becomes the sole owner.

1992

The name House of Oliver Twist A/S is registered as the name used in the day-to-day business. However, Hermann Krüger’s Eftf. A/S still exists as a registered name in the Danish company register.

2002

Børge Drest Nielsen becomes chairman of the board, and his son Michael Drest Nielsen assumes the position of CEO.

Børge Drest Nielsen and Michael Drest Nielsen

 

2005

Oliver Twist celebrates its 200th anniversary.

2007

A sales force is established in Denmark.

2009

Peer Dyhr assumes the position of CEO, and Michael Drest Nielsen continues as a member of the management.

2013

A sales force is established in Sweden.

2016

Today, House of Oliver Twist is the world leader in the area of spun smokeless tobacco.

2017

Børge Drest Nielsen resigns from the board.

2018

Swedish Match AB acquires House of Oliver Twist A/S.

Swedish Match logo blue

2022

Philip Morris International acquires Swedish Match,
and House of Oliver Twist becomes part of the world’s
leading international tobacco company.

 

2025

The journey now continues in partnership with Philip Morris International.

Tradition and core values

House of Oliver Twist is today part of Philip Morris International with a clear focus on the future.

It is our obligation to carry forward House of Oliver Twist in a way that ensures the satisfaction of employees, consumers and authorities alike. Therefore, we work continuously to maintain and further strengthen the Oliver Twist products as a speciality and a niche product within the category of smokeless tobacco.

Our objective is to develop both our production and our products. This requires a continued good working environment, dedicated employees and a sound economy.
In short: We must be the best at what we do best.

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